Converse Assortment Finalization Assets
Role:
Producer, Line Producer, Model, HMU, Stylist
Context:
Assortment Finalization is a week-long presentation where key account holders flood into Lovejoy headquarters to be dazzled by the new skus and design. This is a time for project, campaign, and product romanticization for the upcoming season. Every showroom is designed to sell-in products to our partners.
Brand - Converse
Photographer - Manolo Sandoval
Art Direction - Michael Donnor, Heather Park
Styling: Joji Goto
Production - Danielle Hardy
Model- Danielle Hardy
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